JVN Hair Is the Official Haircare Partner of ‘Cats: The Jellicle Ball’

“Touch me!” says Grizabella in the iconic Broadway Musical “Cats.”

“It’s so easy to leave me!”

But when consumers touch the manes of those who use JVN Haircare, leaving won’t be so easy, officials say.

Jonathan Van Ness’ haircare brand is the official haircare partner of the new Broadway musical, “Cats: The Jellicle Ball.” The announcement was timed for the show’s debut on the Great White Way on April 7.

Cats’ “Come One, Come All” messaging, which is focused on celebrating all walks of life, aligns with the brand’s ethos.

As part of the partnership, JVN Hair provided the cast and Hair and Makeup Department with bestsellers Flexhold Hairspray, StyleFix Stick, Pre-Wash Scalp Oil and Instant Recovery Serum.

To celebrate the partnership, Van Ness took to the theatre on his birthday as the show’s surprise guest judge. During Act 1, he judged the cast, holding up paddles that read “Meow” and “Chop.” He stayed for a meet-and-greet with the cast and shared expert insight into caring for their hair during the show’s run.